Campaigns

In Viber Messages, Campaigns help you organize and schedule multiple messages across different platforms in a coordinated way. Whether you're launching a product, sharing updates, or engaging with your audience, campaigns allow you to manage and monitor multiple posts as part of a single effort.

What is a Campaign?

A Campaign in Viber Messages is a collection of messages or posts centered around a specific theme or goal. Each campaign lets you:

• Plan and Schedule multiple posts in advance.
• Customize Messages for different platforms (e.g., different versions for Viber, SMS).
• Track Performance of your messages as a group, making it easy to see how successful the campaign was.

Creating a Campaign

1. Go to the Campaigns Section: From the main menu, click on Campaigns.
2. Click "Create new Campaign": Select "Create new Campaign" to start planning. You'll be prompted to enter a campaign name.
3. Add Channels to Your Campaign: In the campaign editor, you can:
   • Compose different messages for each channel.
   • Customize each post for its specific platform.
4. Set Your Campaign Trigger: Once all messages are ready, you can choose to schedule them individually or only send the campaign when a specific event happens.
5. Review and Launch: Before finalizing, review all messages and schedules. When ready, click Launch Campaign.

Tracking Campaign Performance

Once your campaign is live, you can monitor its progress from the Campaigns Details page:

• View Statistics of your campaign.
• Track Campaign Reach to see how many people viewed your messages.

Why Use Campaigns?

Campaigns make it easy to:

• Coordinate a series of posts around a central goal.
• Increase your reach by targeting the right platforms at the right time.
• Measure your efforts, giving you insights to refine your strategies for future campaigns.

The Campaigns feature is ideal for users looking to make a bigger impact with their messaging, helping you engage your audience effectively across multiple platforms.